Our Interior Design Process: From Concept to Completion

People meeting about interior design decisions

TL;DR:

  • The interior design process guides projects from first ideas to completion with clear steps.

  • Julie Rootes Interiors follows five main phases: discovery, concept development, design development, documentation, and installation.

  • Each phase builds on the last, keeping projects organized and client-focused.

  • Key design elements include color, light, texture, scale, and proportion.

  • The goal is a space that balances function, beauty, and personal style.


Every great space begins with more than inspiration. Behind every finished space is an interior design process that takes an idea and turns it into something you can live in and enjoy.

From that first discussion about how you want your space to feel to the moment the last piece is installed, each step keeps the project clear and on track. The process lets creativity shine while making sure timelines, budgets, and details are handled along the way.

In this article, we’ll walk you through the main phases of our design process and highlight the elements that make a space both functional and beautiful.

What Is the Interior Design Process?

Our interior design process is designed to feel organized, transparent, and supportive—especially on complex renovations or full-scale projects. We guide clients through five core phases, each with a clear purpose and deliverables.

1. Discovery

This is where everything begins. We take time to understand how you live and how you want your home to feel. We take your needs and priorities and fold them into the overall vision of the project.

During this phase, we discuss:

  • Lifestyle, priorities, and long-term goals

  • Overall scope of work

  • Preliminary budget ranges and investment expectations

Establishing realistic parameters early allows us to design with intention and provide clarity from the beginning.

2. Concept Development

Once we understand the framework, we develop the creative direction. This phase defines the “big picture” of the project.

You’ll see:

  • Space planning and layout concepts

  • Inspiration imagery

  • Initial finish and material direction

This is where the emotional tone of the home takes shape—before details are finalized.

3. Design Development

With the concept approved, we move into refinement. Every selection is considered in context and aligned with both the design vision and the project budget.

This phase includes:

  • Furniture, lighting, and finish selections

  • Custom design details where appropriate

  • Ongoing budget alignment and cost tracking

For most full-service projects, overall budgets range depending on scope, furnishings, and level of customization. Design fees are structured based on project complexity and are clearly outlined before work begins.

4. Documentation

Clear documentation is essential for successful execution. We prepare detailed drawings and specifications so contractors, trades, and vendors have exactly what they need.

This helps ensure:

  • Accurate pricing

  • Fewer on-site questions

  • A smoother construction and procurement process

5. Installation & Styling

The final phase brings everything together. Our team manages deliveries, installation, and styling to ensure the home feels cohesive and complete.

From furniture placement to the final layer of accessories, we focus on the details that elevate a space from finished to truly lived-in, completely turn-key.

The Design Elements That Shape Every Space

Throughout every phase, we return to a core set of design principles that guide decision-making.

  • Color and light establish mood and atmosphere

  • Texture and materiality add depth and warmth

  • Scale and proportion ensure balance and comfort

  • Layout and flow support how a space is actually used

When these elements work together, the result is a home that feels effortless, intentional, and personal.

Let’s Design Together

Every project we take on is a collaboration rooted in trust, clarity, and creative vision. At Julie Rootes Interiors, we specialize in guiding clients through decisions with confidence—so the process feels as seamless and cohesive as the finished result.

If you’re considering a renovation, new build, or full-home furnishing project and want a thoughtful, structured approach, we’d love to connect.

Contact us to begin the conversation and explore what’s possible for your home.

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