Julie Rootes Interiors
Bay Area Interior Design Services
Julie Rootes Interiors specializes in full-service interior design projects in the Bay Area. Our luxury designs are attuned to the client’s vision and reflect their highest aspirations. Services range from construction consultation and project management to specifying custom cabinetry and furnishings to art curation. Our collaborative team brings the expertise to manage projects of any scale and complexity.
About Julie Rootes
Julie Rootes is the founder and principal of San Francisco Bay Area interior design studio Julie Rootes Interiors. Julie is known for her determined attention to detail. She’s proud of her ability to create rich spaces with beautiful fabrics and finishes that stand up to the demands of real life.
Our Process
A Refined, Full-Service Approach
At Julie Rootes Interiors, we follow an interior design process that transforms your initial vision into a finished home with clarity, structure, and artistry. Whether guiding a renovation, new construction, or full-home furnishing project, we follow intentional interior design phases that ensure every detail is thoughtfully executed. Each phase builds upon the last, balancing creativity with organization, budget alignment, and technical precision.
The Design Phases
Our process includes five core stages that guide every project from first conversation to final installation — ensuring every decision is intentional, every detail is considered, and every phase builds toward a cohesive whole.
- 01 Discovery
- 02 Concept Development
- 03 Design Development
- 04 Documentation
- 05 Installation & Styling
- Strategic space planning
- Mood boards and visual concept presentations
- Architectural detailing and materiality
- Budget clarity and investment alignment
- Collaboration with architects and builders
- White-glove procurement and installation
Architecture & Construction
For renovations and new builds, our interior design process integrates directly with the architectural framework. We collaborate closely with architects, builders, and tradespeople to ensure precision from concept through construction.
- In-depth discovery to define lifestyle goals, scope, and budget parameters
- Space planning and layout development
- Mood boards and overall design direction
- Interior architectural detailing (millwork, built-ins, ceiling treatments, custom features)
- Kitchen and bath design development
- Finish and material selections (flooring, tile, stone, plumbing, hardware)
- Lighting design and electrical coordination
- Detailed construction drawings and specifications
- Ongoing budget tracking and scope alignment
- Site visits and design oversight during construction
Interior Design & Furnishings
For furnishing-focused projects, our interior design process layers depth, comfort, and refinement into your home. Whether newly built or long established, we create fully realized interiors through a structured, full-service interior design process.
- Lifestyle-driven discovery and creative direction
- Mood boards and visual presentations
- Furniture layouts optimized for scale and flow
- Curated furniture and upholstery selections
- Decorative lighting specification
- Custom furnishings and millwork
- Textile and soft good selections (rugs, drapery, bedding, pillows)
- Art and accessory curation
- Procurement management and vendor coordination
- Delivery logistics and white-glove installation
- Final styling for a turn-key reveal
