About Julie

Julie Rootes, Founder & Principal

Julie Rootes, Founder & Principal

Known for her determined attention to detail, Julie personalizes interiors with memorable colors, textures, and custom moments. A mother of three, she has the uncanny ability to create rich spaces with beautiful fabrics and finishes that nonetheless stand up to the demands of real life.

Born to a creative mother and entrepreneurial father, Julie and her family settled in Texas. After earning a degree in business with a minor in design from Texas Christian University, Julie worked as a buyer for Prada. There, she learned that details make all the difference. Merchandise was wrapped in tissue with a ribbon, never tape, and paint colors were coordinated to complement new collections.

She later applied her gifts to interiors, moving to California and earning her design degree from San Francisco’s Academy of Art. Combining sharp business acumen with a creative eye, Julie built a loyal list of clients and opened her firm in 2011. With a discerning list of insider resources from artisans and craftspeople to textile manufacturers, she guides clients to invest wisely, saving time and money.


About the Firm


Founded in 2011, Julie Rootes Interiors is known for timeless, extraordinary spaces tailored to each client. Projects range from ground-up construction to remodels and interior furnishings. We pride ourselves on strong systems that make the process easy and enjoyable, and our many repeat clients and referrals attest to our attention to service.

Our expertise in custom details has drawn the design world’s attention, with features in numerous shelter magazines, media and show houses. We work in the Bay Area and beyond with a fully vetted team of architects, builders and tradespeople, and our services range from concept to installation, including:

  • Interior architecture

  • Budget development and project management

  • Space planning, design development and product procurement

  • Custom furnishings and cabinetry design

  • Collaborations with architects, builders and artisans

  • Art and antique consulting and procurement